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What CEOs want from CMOs – 5 Aces that stack the odds in your favour
18:01
Unravel the five aces (yes, five) that CEOs want, and CMOs have, that stack the odds in your favour. Hear from Jojo Concepcion, Chairman & CEO of CIC on the impact they're seeing from Marketing today and what they expect to see in the future.
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Authenticity & Relevance: Marketing’s Rallying Cry - Filinvest Land
6:57
Hear from the CMO of Filinvest land on how they ensure every customer engagement is contextual, individualized and stands out from the crowd. Discover how they delivered P 7 Billion in sales using their Listen, Co-create, Serve and Deliver framework
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From Good to Great – Building Your 90 Days Action Plan: Esco Media
7:15
Join Joe Escobedo, an industry influencer, as he shares his PACK framework for excellence in content marketing and taking your brand from good to great. Peppered with anecdotes and real life examples, Joe shares practical advise you can use, today.
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Authenticity & Relevance: Marketing's Rallying Cry - Bausch + Lomb
8:08
Hear from Bausch + Lomb on what it means to go beyond just showing customers empathy. Watch how a unified data layer helps them convert data signals into meaningful engagement with customers and deepen relationships.
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From Good to Great – Building Your 90 Day Action Plan: NTT Ltd.
9:15
Listen to Min Erh Mah, on how NTT Ltd. enables a connected future and the role marketing plays in it. She shares three tips for marketers looking to push the envelope and talks about how she uses them to deliver business results.
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How Can Marketing Help Businesses Navigate Change - Max's Group
10:51
Brands who are in a prime position to deliver innovative experiences that outperform competitors, especially during tumultuous times, have a deep understanding of their best customers, and their fingers on the pulse of what it is they really want.
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How Can Marketing Help Navigate Change - University of Auckland
10:31
Learn how a team of four at University of Auckland transformed their flagship event into a seamless digital experience in the peak of the pandemic. Watch how they delivered real outcomes using a robust martech stack to connect data, intelligence and
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Intelligently launch innovations in days instead of months
1:40
Use real-time customer insights, a business persona UX, and centralized design-time experience to create, revise, and retire offers. Deliver customer-centric innovations, while reducing product proliferation, and capture greater revenue and margins.
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Starbucks Enhances Human Connections with Oracle Cloud Applications
6:23
Starbucks CIO Gerri Martin-Flickinger explains how Oracle Cloud Applications for customer experience, financials, supply chain, and transportation help the company with day-to-day operations—and enable it to build a human connection with customers.
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Discover the Path to Delivering Intelligent Service
12:04
Changes in customer expectations, compounded by disruptive technologies and increased preferences for digital channels, have placed massive pressure on service organizations. Learn how we help you innovate step-by-step.
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Why Field Service Keeps the World Running
7:52
Field service engagements are inherently complex at their core. Learn how to bridge inventory management, route automation and optimization with team collaboration, customer expectation management, and compliance and safety.
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