Thriving in the Experience Economy: Priorities for the CMO
14:30
Stefan Tornquist, SVP of Research, Econsultancy explores key lessons from “before” and “after” the emergence of the experience economy and addresses the most critical capabilities marketing needs to thrive in a world defined by the digital customer.
Stefan Tornquist, SVP of Research, Econsultancy explores key lessons from “before” and “after” the emergence of the experience economy and addresses the most critical capabilities marketing needs to thrive in a world defined by the digital customer.
Customer Experience Similar Videos
-
B2C Marketing demo: Create and track relevant, personalized campaigns
2:56
See a product demo of Oracle B2C Marketing. Improve customer segmentation, create and deploy relevant marketing campaigns, customize workflows, collaborate across teams, personalize each campaign to specific segment groups, and more.
-
Personalization in practice: Hear from the experts
38:28
Join guest speakers from Forrester, Sleep Number Corporation, and Dow Jones' Business and Information Services as they share success stories, best practices, and key takeaways around putting personalization into practice.
-
Perspectives on personalization: A holistic approach
16:58
Join featured speaker Rusty Warner, Forrester vice president and principal analyst, as he guides you through a holistic approach to building a personalization strategy.
