Thriving in the Experience Economy: Priorities for the CMO
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Stefan Tornquist, SVP of Research, Econsultancy explores key lessons from “before” and “after” the emergence of the experience economy and addresses the most critical capabilities marketing needs to thrive in a world defined by the digital customer.
Stefan Tornquist, SVP of Research, Econsultancy explores key lessons from “before” and “after” the emergence of the experience economy and addresses the most critical capabilities marketing needs to thrive in a world defined by the digital customer.
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