Why Your CFO Should Care About the Customer Experience
35:39
Collaboration between your CFO, CMO, CTO, and COO can improve the customer experience. McKinsey’s expert CX consultant outlines key priorities CFOs must embrace to reimagine the customer experience and support new customer-centric business models.
Collaboration between your CFO, CMO, CTO, and COO can improve the customer experience. McKinsey’s expert CX consultant outlines key priorities CFOs must embrace to reimagine the customer experience and support new customer-centric business models.
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Watch a conversation with Starbucks' executive vice president and CTO to learn the details of the company’s digital transformation and the role Oracle applications play in Starbucks' technology platform.
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Join guest speakers from Forrester, Sleep Number Corporation, and Dow Jones' Business and Information Services as they share success stories, best practices, and key takeaways around putting personalization into practice.
