Modern CX: Customer Experience Is Your Competitive Weapon
2:22
The Modern CX 2019 Marketing General Session highlights opportunities for marketing to lead in the experience economy. Go beyond the traditional bounds of consumer marketing and how to deliver compelling customer experiences.
The Modern CX 2019 Marketing General Session highlights opportunities for marketing to lead in the experience economy. Go beyond the traditional bounds of consumer marketing and how to deliver compelling customer experiences.
Customer Experience Similar Videos
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Oracle Customer Spotlight featuring Starbucks
15:21
Watch a conversation with Starbucks' executive vice president and CTO to learn the details of the company’s digital transformation and the role Oracle applications play in Starbucks' technology platform.
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How customer-obsessed marketers succeed with personalization
1:03:13
Personalizing communications and content is key for delivering superior CX. Create new ways of delivering personalization, gain new industry-expert insights, and set your own personalization goals to keep pace with current trends.
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Personalization in practice: Hear from the experts
38:28
Join guest speakers from Forrester, Sleep Number Corporation, and Dow Jones' Business and Information Services as they share success stories, best practices, and key takeaways around putting personalization into practice.
