Merchandising is the Heart of Omnichannel Retail

1:07

Bruno Mourão, head of business demand and IT architecture at Sonae, shares why the retailer believes merchandising is critical to omnichannel operations.

Customer Experience
Merchandising is the Heart of Omnichannel Retail

Bruno Mourão, head of business demand and IT architecture at Sonae, shares why the retailer believes merchandising is critical to omnichannel operations.

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