Merchandising is the Heart of Omnichannel Retail

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Bruno Mourão, head of business demand and IT architecture at Sonae, shares why the retailer believes merchandising is critical to omnichannel operations.

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Merchandising is the Heart of Omnichannel Retail

Bruno Mourão, head of business demand and IT architecture at Sonae, shares why the retailer believes merchandising is critical to omnichannel operations.