Mediaset consolida le informazioni per un'esperienza univoca
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L'esigenza di business di Mediaset era di consolidare l'esperienza di navigazione dei propri utenti e ricavare informazioni relative a preferenze e interessi mostrati durante la navigazione per personalizzare sia advertisement che parte editoriale.
L'esigenza di business di Mediaset era di consolidare l'esperienza di navigazione dei propri utenti e ricavare informazioni relative a preferenze e interessi mostrati durante la navigazione per personalizzare sia advertisement che parte editoriale.
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