Mack Trucks Proves Marketing ROI with Oracle Marketing Cloud
John Walsh, VP of Marketing at Mack Trucks, discusses how transforming to a digital marketing strategy utilizing Oracle CX products is helping them launch successful campaigns, build a solid sales pipeline, and track ROI.
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Oracle’s big data platform turns disruptive technology into enterprise productivity. Preserve your company's existing investments in skills and technology even as you shift to enterprise big data architecture with less risk than with any other way.