Innovating in the Experience Economy: Moments that Matter
20:59
Today, the customer is the innovator, not the enterprise. Real time CX technology enables invisible marketing, predictive service, and digital sales to reach your customers during the moments that matter most.
Today, the customer is the innovator, not the enterprise. Real time CX technology enables invisible marketing, predictive service, and digital sales to reach your customers during the moments that matter most.
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Personalizing communications and content is key for delivering superior CX. Create new ways of delivering personalization, gain new industry-expert insights, and set your own personalization goals to keep pace with current trends.
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B2C Marketing demo: Create and track relevant, personalized campaigns
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See a product demo of Oracle B2C Marketing. Improve customer segmentation, create and deploy relevant marketing campaigns, customize workflows, collaborate across teams, personalize each campaign to specific segment groups, and more.
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Perspectives on personalization: A holistic approach
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Join featured speaker Rusty Warner, Forrester vice president and principal analyst, as he guides you through a holistic approach to building a personalization strategy.
